I suspect that even though Blizzard tried to make the Blood Elves beautiful but evil, it just hasn't worked: The ingrained belief of most people that pretty = good and ugly = twisted remains, and most people, even most roleplayers, just aren't believing Blizzard when they say otherwise. Now, Duckay argues it's a matter of Lore rather than appearance: She claims it's a Lore thing -- The undead lore is better set up, with more convincing evil and motives underneath. OK, fair enough. I disagree, but that's opinion. And it's not universal at all, Silvermoon University's Blood Elves are cheerfully nasty, so it would seem. But still -- Is it really impossible for an MMORPG to successfully drive home a counter-intuitive concept, like beautiful evil? Should they deliberately play to stereotype, to keep play working well for RP?